ROLL LABEL DESIGN AND MARKET TRENDS FOR 2022
Sustainability will continue to be the key theme for 2022. The Covid-19 Pandemic demonstrated how vulnerable companies are in terms of staff with key skills, disruption of supply chains and the need to quickly and efficiently re-direct production, sales and marketing teams to compensate for lost business. Over the last year and a half, some markets shrunk while others grew and the pandemic kept many consumers at home where they did most of their shopping online.
Brands in every category, from beverage companies to luxury cosmetics were forced to deal with the “new normal” and plan for the future. While we can’t predict the future here at The LabelHub, we do produce a lot of labels and therefore have the privilege of having some insight on new and upcoming label trends. One type of label that has become increasingly popular is roll labels. Roll labels are easier and faster to peel and apply in automated workflows. More customers are expecting their printers to offer roll labels. However, for many small print businesses it can be hard to keep up with the trends in the label printing market, given that these trends change so quickly. We expect that 2022 will be similar to 2021 – and in doing so have come up with a few design trends every brand owner, and ultimately printer should watch out for in 2022.
Bold and Eccentric Text Design
In upcoming food and beverage label trends, text seems to be taking center state. Photography and illustrations are being set aside making room for standout typefaces, using contrasting colors to give the label design a boost of energy. Bright colors, impactful borders and vibrant labels are foolproof ways for your client to make a statement allowing their product to standout.
Serenity
As 2022 continues to be marked by the pandemic and lockdowns, the popularity of muted and simplistic label designs with minimalistic typefaces seems to be taking over the cosmetic industry. This trend is characterized by light, comforting earthy colors and minimalistic design. Sometimes, the best way to leave a lasting impression on customers is to make the product speak for itself. Minimal design when it comes to labels and packaging makes your product unique by peeling away what is irrelevant and including only the essential parts of the design.
Localised Illustrations
Illustrations are an essential element when it comes to labels. Localised illustrations have a significant impact in attracting consumers’ attention. Most consumers make a connection between the quality of the packaging and the class of the product. Such illustrations based on a certain region or location or even a storyline always have the potential to become unique and stand out in the market.
Interactive Labels
QR Codes on labels transforms consumer interactions with products and brands as they strengthen trust and brand perception. Apart from QR Codes, technologies like RFID (Radio Frequency Identification) and NFC (Near-Field Communication) have great potential in the smart packaging industry. These technologies really help a consumer to get to know the product with opening the box.
Retro Labels
Another prominent method to catch the attention of consumers is by integrating vintage charm aesthetics into label design. This trend has typically been used in food and beverage products, but we believe that this will be used in a wide array of products being released this year. Aside from old charm fonts, the implementation of vintage illustrations and color patterns gives us the feeling of looking into our past and going back in time.
What if your business cannot print roll labels?
Printing roll labels is a costly investment for small businesses which may bring on some huge risk. One way to minimize risk and increase your profits is to outsource production of your labels. The LabelHub is a perfect example of an outsourcing partner that provides quality roll label printing with a variety of shapes and sizes available through our instant online quoting system. Custom orders are available for print as well. With short turnaround times (5-7 days on most orders), printing roll labels with The LabelHub is a great way for your business to keep up with the ever-changing label market trends and increase your profits. We are your trusted label partner.
